ConversionXL & Paul Boag – User-Centric Marketing

Become a master of the sales funnel

Digital has changed marketing forever. The power now lies with the customer. They have unlimited choices and the voice to complain if they are unhappy. We have to know how to cut through the digital noise and ensure they love how we interact with them. We have to become user-centric in how we approach marketing.

After taking this course, you’ll:

• Be equipped with easy to implement user research approaches to better understand your audience and how to engage them.
• Discover how to map the customer journey, allowing you to know what messages to communicate and when.
• Be able to test your campaigns with users in a cost-effective way to ensure they are as effective as possible.

You can apply user-centric marketing techniques even if you have a limited budget and tight deadlines.

User research and testing your campaigns don’t need to be time consuming or expensive. It can save both time and money because it ends the endless debate about the best approach and prevents you from adopting the wrong path.

User-centric marketing will allow you to spend your budget better and do more with less thanks to more word of mouth recommendations. That benefits both your business and you personally as you consistently exceed your targets.

Designed for any marketer interested in adopting a more user-centric approach

This course is appropriate for any marketer who knows that traditional marketing is becoming less effective. It is for those ready to try something new.

It is for those interested in how user experience design and user research can apply to marketing.