ConversionXL & Chris Mercer – Google Analytics For Intermedia

Google Analytics for Beginners Online Course
If you feel flustered when you log into Google Analytics, this course is for you. It will take you from zero to effective in using Google Analytics to improve your marketing efforts.
Enroll in this training program to learn:

The basics of Google Analytics
Who your visitors are and where they’re coming from
What actions your visitors take on the site and what the results of those actions are
How to analyze and find insights to improve business decisions

…and so much more.
Chris Mercer,
Analytics & Tag Manager Expert

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This Course Is Right For You If…

You feel overwhelmed looking at analytics reports
You know you should learn more about data analytics, but haven’t explored the topic much
You’re a marketer whose job could benefit from an increased ability to analyze data
You have zero to little knowledge on the inner workings of Google Analytics and you’re tired of missing out

This course is probably not for you if…

You’re an experienced analyst
You’ve taken any other CXL Institute Google Analytics courses
You feel comfortable answering business questions with GA data

What Skills Do I Need for This Course?
Unsure if this course will be a fit for your level of skills and knowledge? Read on:

How long should I have been working in analytics?

If you’re currently a professional analyst, you might be overqualified.
If you have a website but don’t think you’re getting accurate insights from GA, take this course.
If you’re in any role of marketing (content, customer success, UX, social, branding), you can benefit from learning Google Analytics.
This is beginner-level and will teach the fundamentals. You don’t necessarily need any skills coming into the class, just a willingness to learn.

What would make a student overqualified for this course?

If your boss asks you a question about the performance of your site, are you able to jump right into Google Analytics and tell her?
If analytics is a core part of your job role, you’re probably overqualified.
Even if you use Google Analytics once in awhile but have never been formally trained, you might learn some fundamentals of the tool in this class.

What You’ll Walk Away With Afterwards

The ability to answer specific business questions using Google Analytics
Confidence that your data is accurate and not swayed by bots, spam traffic, or other data tracking issues due to technical implementations
Knowledge of the inner workings of Google Analytics – essentially, what dimensions, metrics, segments, filters, and reports mean
The ability to confidently communicate analytics insights with stakeholders and clients
How to use Google Analytics data to improve product, marketing, and strategy decisions

Get a Grasp on the Most Popular Analytics Tool in the World
CXL Institute brings you an intensive online training course led by world renowned analytics and tag management expert,
Chris Mercer.
Throughout the course, you’ll:

Learn to navigate all of the most crucial reports Google Analytics gives you.
Think like an analyst. How do you approach problems and find answers to business questions? This mindset is the most important part of analytics.
Use Google Analytics to find conversion opportunities, analyze marketing campaigns, and learn more about user behavior.
Feel more comfortable providing quantitative answers and solutions to your business questions.

Why Chris Mercer?

Mercer (as he’s known) is the co-founder of Seriously Simple Marketing and has been helping marketers, marketing teams, and agencies implement and unlock the power of Google Analytics since 2013.

He has spoken at conferences around the globe, including Traffic & Conversion, Digital Elite Camp, Performance Marketing Summit and Conversion Conference.

Why We Hand-Selected Chris to Teach This Course

When I have an advanced issue with Google Analytics — I call Mercer. He just flat out knows his stuff when it comes to conversion rate optimization and analytics.
Russ Henneberry, Editorial Director @ Digital Marketer

You don’t just need analytics, you need analytics you can trust and professionals who can make heads or tails of it. When it comes to implementing systems I trust Chris Mercer.
Justin Rondeau, Director of Optimization @ Digital Marketer
Classes:
Google Analytics for Beginners

Class 1
Class 1: Getting Started with Google Analytics

This class will get you acquainted with the most popular analytics tool. You’ll learn what it’s for, what it can do, and how to properly set up your Google Analytics accounts. Finally, you’ll learn the vernacular of Google Analytics – what the data in the reports actually means.

Topics covered:

Setting up accounts, properties, and views.
Dimensions vs Metrics
Hit-level, session-level, and user-level data
Integrating with Adwords, Data Studio, and other Google products

Class 2
Class 2: Who Are My Visitors?

Let’s take a deep dive on a critical question: “who are my visitors?”

Where do they live? What are their demographics? What devices do they use? This type of information can help you segment your traffic, improve marketing campaigns, and optimize your site for your specific visitors.

Topics covered:

Audience reports
Demographics
Device and browser reports

Class 3
Class 3: Where Are My Visitors Coming From?

This session will answer the question, “where are my visitors coming from?” It’s important to analyze this data to find out which marketing campaigns are successful, and which ones aren’t. You’ll learn how to track campaigns past what GA tracks out-of-the-box to get insights on specific acquisition campaigns.

Topics covered:

UTM campaign tagging
Acquisition reports
Answering actual business questions related to marketing.

Class 4
Class 4: What Actions Are My Visitors Taking?

This session answers two questions: “what actions are my visitors taking?” and “what are the results of my visitors’ actions?”

We go through Behavior and Conversions reports and show you basic goal and event tracking. We’ll also go through ecommerce specific reports

Topics covered:

Behavior and Conversion Reports
Goal and event tracking
Basic ecommerce reports and analyzing behavioral data.

You will also get 10 introductory video lessons

In addition to classes, you’ll get access to snack-size video lessons to bring you up to speed on the course topics. Topics covered include:
1. Why Digital Measurement Matters
2. What Should We Measure?
3. Key Performance Indicators (KPIs)
4. Data Quality
5. About Outliers
6. Data Sampling
7. Cross-Device Issues & User IDs
8. Using GA to Fix Business Problems
9. Dimensions & Metrics

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Show Off Your New Skills: Get a Certificate of Completion

Once you’ve completed the course, pass a test to get certified in Google Analytics.

Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.
Enroll Now

You’ll get…

4 Beginner’s Google Analytics classes with Chris.
Access to 10 introductory videos on Google Analytics

Need help convincing your boss to pay for this?
Use this PDF